The 2007 Mazda Blenheim Triathlon

Mazda the producer of the famous Mazda distributor cap will show its zoom-zoom sprit by being the title sponsor of the Mazda Blenheim Triathlon which will be held at the grounds of the famous Oxfordshire palace on June 2 to 3, 2007.

The 2007 Mazda Blenheim Triathlon will present competitors with a tough three-way challenge that will include swimming 750m, cycling 21km, and running 5km. this year's triathlon event has attracted more than 5,000 entrants. The Mazda Blenheim Triathlon is perfect for the whole family where they can go picnicking, or have fun at special "Special Kids Zone" or join sporting action scheduled throughout the weekend.

At present UK's second-largest triathlon, the Mazda Blenheim Triathlon is great especially for newcomers since it welcomes all people of all abilities, plus it offer a choice various distances for individual competitors such as 400m, 12km, and 2.5km. And not only that, there is the also an opportunity for contestants to enter as part of a team of three wherein each person will complete a single discipline, rather than all three. The 2007 Mazda Blenheim Triathlon is hoping to raise more than £500,000 which will be given to charities.

According to Mark Cameron, Marketing Director Mazda UK, "Triathlon is the world's fastest growing multi-discipline sport and the Blenheim Triathlon is an excellent platform for Mazda to reach an audience of consumers leading active lifestyles."

He also added, "I believe that the values of triathlon - appealing to people keen to take on challenges and push themselves to deliver maximum performance - perfectly matches the values of Mazda. Our engineers embrace technological challenges and create distinctive cars with a blend of high performance and practicality that appeal to demanding drivers. We will be using triathlon to promote our new Mazda CX-7 sports crossover model, which is the latest embodiment of our brand's core values and takes Mazda into a whole new sector of the UK market. We look forward to our association with the Blenheim event and to giving something back to triathlon fans and our consumers through this sponsorship."

The Blenheim visitors will also get the chance to behold the all-new Mazda CX-7--the 130 mph, ground-breaking sports crossover vehicle scheduled for UK deliveries starting September. The new Mazda CX-7 is a 258 PS turbocharged, all-wheel-drive model that delivers sports-car-style performance and handling, along with SUV comfort and practicality--packed in one highly remarkable package.

The sponsorship of the Mazda Blenheim Triathlon is only the start of Mazda's commitment to this type of endurance sport. Further associations and initiatives are to be announced for the rest of 2007.

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