One day Feruccio Lamborghini,a tractor manufacturer and a car enthusiast went to meet Enzo Ferrari at the Ferrari factory to complain about the clutch in the Ferrari he owned.Enzo Ferrari told him to go away and drive a tractor because he was not fit to to drive cars.Lamborghini went back to his factory, had his Ferrari's clutch dismantled,and fixed the problem.
Encouraged by his success he decided to go ahead and build a sports car to his liking.The Lamborghini 350GTV made its first public appearance at the Turin Auto show in 1963.A string of successful cars followed and the company entered the small world of super car manufacturers.
In 1972 the company suffered a major blow when a large tractor order for a South American country was canceled causing large financial losses and forcing Feruccio to sell part of his tractor business.The car division flourished however and became profitable.The same year Lamborghini sold his interest in the car division a well and retired to pursue his hobby of wine making.
In the 1970's the oil crisis hit sales of expensive high performance cars and Lamborghini was no exception.Since it had a two year wait list many customers simply got fed up waiting for it.It also had reliability problems and needed expensive maintenance.The US also prescribed strict emission norms for automobiles. Unable to cope Lamborghini declared bankruptcy in 1978.
The company got a new lease of life after it was taken over by Chrysler in 1987.Today Lamborghini is owned by Volkswagen, and these cars are among the most powerful, expensive and exclusive cars on the road today.
Continuing the tradition of building exclusive, super expensive cars Lamborghini has unveiled the 'Reventon' at the Frankfurt international auto show.This is the most expensive car it has ever built and it costs $1.4 million to own one.It has already sold the 20 cars it proposes to build.It took them just four days to do it. The latest news is that ultimately 100 cars may be built.Most of the buyers are rumored to be businessmen from the US.Powered by a Lamborghini V12 engine the Reventon has a displacement of 6496cc. and delivers a top speed of 309km/h.The Reventon promises to be one of the most exciting Lamborghini models ever.